The measurement firm reports that 11.6 million American females downloaded a ringtone in August compared to 9.9 million American males. There’s & a difference in the genre of music that the sexes prefer. Females purchased 66% of the pop ringtones sold & 65% of the country ringtones sold. Not surprisingly, males dominate in the testosterone-laden world of heavy metal & hard rock ringtones where males purchase 68% of such ringtones.
When it comes to ringtones, the battle of the sexes continues. While ringtones are universally popular with both males & females, females tend to purchase them more, according to a recent study by M:Metrics.
The findings are not a surprise to Anthony Wayne who publishes the Icy Ringtones Blog (www.coolringtones.blogspot.com). “Males were the early adopters of ringtone technology, but now ringtone providers are seeing their largest orders being placed by females who require to accessorize their cell phones the same way that they accessorize their outfits. Ringtones provide personalization & a fashion statement to females & permit males to project their masculinity to those around them.”
The most popular kind of ringtones is rap ringtones; 6.7 million Americans downloaded a rap ringtone in a recent month. The next most popular categories are rock or alternative ringtones, pop ringtones, TV/movie/game theme ringtones, & classic rock ringtones. Rounding out the top 10 ringtone genres are country ringtones, hard rock & heavy metal ringtones, voice ringtones, oldies ringtones, & dance or electronic ringtones.
“Ringtones are all about making a personal statement of who you are, in the teen & young adult demographics,” said Wayne. & 22 million Americans are making personal statements every month.
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